For its debut collection, adidas Originals XBYO draws upon decades of experience to produce a series of premium apparel pieces that goes back to the basics. A trifecta of collaborative mastery realises this vision: design put forth by adidas Originals, fabric knitted by Yamayo Textile and patterns cut by Satomi Nakamura.
Thus the iconic 'X,' adorning each piece produced by this connection, has evolved to represent the cross section of seemingly disparate elements, uniting East and West, sport and everyday life, form and function.
It began with the ‘X’ and it certainly will not end there. This is the story of XBYO.
Client: Adidas & Four23
Role: Concept, Design, Animation